This proposed line of skin care products was created for women ages 18-35 with the intention of promoting a healthy lifestyle through the use of organic products. In order to steer clear of the “greenwashing” associated with many organic brands, the design is centered on ease of use. Prominent numbers signify the steps to the regime and witty sayings are cleverly placed to show the lighter side of the brand’s personality. Colors were chosen based on the brand name: metallic copper paired with the blue-green of its patina.