GapKids and babyGap Sale Rebrand
Under art direction, the semi-annual GapKids and babyGap sale was rebranded and collateral elements like balloons and stickers were added. The goal was for the creative to be the start of an event for the customer to experience that went beyond a typical sale. With a fun birthday party aesthetic, the It’s Kind of a Big Deal sale was a hit, as shown in photos posted on Instagram under the hashtag #itskindofabigdeal
