Saul Bass Animation and Booklet
Concepted and created an animation promoting a proposed showing of Saul Bass’ work at SFMOMA to bring design-savvy members and new visitors to the museum. Bass’ broad range of timeless corporate identities and movie title sequences were the basis of the animation and guided the campaign. Partnered with another designer to create the booklet; rich shades of primary colors were used as accents in bold contrast to the overall scheme of black and white. In keeping with his style, a clean sans serif type family was paired with a modern serif typeface for subheads in the booklet.
