Gap In-Store
Created in-store signage and installations for Gap, including redesigning denim navigation signs for Men's and Women's shops, in-store seasonal signage (Back to Blue, Fall 2013), a destination Logo Shop and seasonal GiftCard fixture signs.
Redesigned the Denim signage in Men's and Women's shops.
Designed in-store signage for the Fall 2013 Back to Blue Campaign.
Created a destination Logo Shop in stores using 3D type with a pop of color on the sides. This treatment allows the type and the product stand out on the brand's signature navy blue chosen for the background.
Created new signage for GiftCards, which has changed seasonally. The red expression was for December 2013, when the task was to create a destination in stores for GiftCards in addition to the point of purchase display.
